TY - BOOK TI - Jenseits des konventionellen Kultursponsorings: Chancen alternativer Kooperationen zwischen Unternehmen und Kulturorganisationen T3 - Schriften zum Kultur- und Museumsmanagement T3 - De Gruyter eBook-Paket Sozialwissenschaften AU - Haltern, Nina Johanna CY - Bielefeld PB - transcript PY - 2014 CY - ; Berlin PB - : De Gruyter CY - PB - PY - 2014 LA - German KW - Bayerische Motoren Werke KW - Sponsoring KW - Unternehmenskooperation KW - Kultursektor KW - Kfz-Industrie KW - Deutschland KW - Art patronage KW - Corporate sponsorship KW - Museum finance KW - Museums KW - Management KW - Strategic alliances (Business) KW - BUSINESS & ECONOMICS / Management KW - Systems Theory, Cultural Management, Economy, Cultural Industry, Art Management, Cultural Marketing KW - Art Management KW - Corporate Volunteering KW - Organisationsentwicklung KW - Kunstmanagement KW - Cultural Management KW - Economy KW - Corporate Citizenship KW - Systems Theory KW - Wirtschaft KW - Kulturwirtschaft KW - Kulturmanagement KW - Cultural Industry KW - Cultural Marketing KW - Kulturmarketing KW - Systemtheorie KW - Electronic books KW - Kultur KW - Sponsoring KW - (DE-627) KW - Kultur KW - Wirtschaft KW - (DE-627) SN - 9783839426418 ET - Online-Ausg. N1 - Description based upon print version of record UR - https://www.degruyter.com/isbn/9783839426418 UR - https://www.degruyter.com/doc/cover/9783839426418.jpg UR - https://www.degruyter.com/cover/covers/9783839426418.jpg UR - https://www.degruyter.com/document/cover/isbn/9783839426418/original UR - http://deposit.d-nb.de/cgi-bin/dokserv?id=4532688&prov=M&dok_var=1&dok_ext=htm UR - https://katalog.gfzk.de/Record/0-1658731018 ER -