|
|
|
|
| LEADER |
04347cam a22008892 4500 |
| 001 |
0-1654763713 |
| 003 |
DE-627 |
| 005 |
20241204000035.0 |
| 007 |
cr uuu---uuuuu |
| 008 |
190204r20172017xx |||||o 00| ||eng c |
| 020 |
|
|
|a 9789048531677
|9 978-90-485-3167-7
|
| 024 |
7 |
|
|a 10.1515/9789048531677
|2 doi
|
| 035 |
|
|
|a (DE-627)1654763713
|
| 035 |
|
|
|a (DE-576)517249766
|
| 035 |
|
|
|a (DE-599)BSZ517249766
|
| 035 |
|
|
|a (DE-627-1)041919122
|
| 035 |
|
|
|a (DE-B1597)517328
|
| 040 |
|
|
|a DE-627
|b ger
|c DE-627
|e rda
|
| 041 |
|
|
|a eng
|
| 050 |
|
0 |
|a ML3917.U6
|
| 050 |
|
0 |
|a ML
|
| 072 |
|
7 |
|a SOC000000
|2 bisacsh
|
| 072 |
|
7 |
|a SOC000000
|2 bisacsh
|
| 072 |
|
7 |
|a SOC002010
|2 bisacsh
|
| 100 |
1 |
|
|8 1\p
|a Christiansen, Paul Victor
|0 (DE-588)1025705882
|0 (DE-627)72378468X
|0 (DE-576)370663985
|4 aut
|
| 245 |
1 |
0 |
|a Orchestrating Public Opinion
|b How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016
|c Paul Christiansen
|
| 264 |
|
1 |
|a Amsterdam
|b Amsterdam University Press
|c 2017
|
| 264 |
|
4 |
|c ©2017
|
| 300 |
|
|
|a 1 Online-Ressource
|b 9 halftones, 5 line drawings
|
| 336 |
|
|
|a Text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a Computermedien
|b c
|2 rdamedia
|
| 338 |
|
|
|a Online-Ressource
|b cr
|2 rdacarrier
|
| 506 |
0 |
|
|a Open Access
|e Controlled Vocabulary for Access Rights
|u https://purl.org/coar/access_right/c_abf2
|f unrestricted online access
|2 star
|
| 520 |
|
|
|a Analysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message-it's the dominant factor, more important than images, words, or narration.
|
| 534 |
|
|
|c 2017
|
| 540 |
|
|
|a This eBook is made available Open Access under a CC BY-NC-ND 4.0 license
|u https://creativecommons.org/licenses/by-nc-nd/4.0https://www.aup.nl/en/publish/open-access
|
| 650 |
|
0 |
|a Music in advertising
|z United States
|y 20th century
|
| 650 |
|
0 |
|a Music in advertising
|z United States
|y 21st century
|
| 650 |
|
0 |
|a Music
|x Political aspects
|z United States
|x History
|y 20th century
|
| 650 |
|
0 |
|a Music
|x Political aspects
|z United States
|x History
|y 21st century
|
| 650 |
|
4 |
|a SOCIAL SCIENCE / General
|
| 650 |
|
4 |
|a SOCIAL SCIENCE / Anthropology / Cultural & Social
|
| 653 |
|
|
|a Music, political ads, US presidential campaigns
|
| 856 |
4 |
0 |
|u https://www.degruyter.com/isbn/9789048531677
|m X:GRUY
|x Verlag
|z Open Access
|z kostenfrei
|
| 856 |
4 |
0 |
|u https://doi.org/10.1515/9789048531677?locatt=mode:legacy
|m X:GRUY
|x Resolving-System
|z kostenfrei
|
| 856 |
4 |
2 |
|u https://www.degruyter.com/doc/cover/9789048531677.jpg
|m X:GRUY
|3 Cover
|
| 856 |
4 |
2 |
|u https://www.degruyter.com/cover/covers/9789048531677.jpg
|m X:GRUY
|x Verlag
|3 Cover
|
| 856 |
4 |
2 |
|u https://www.degruyter.com/document/cover/isbn/9789048531677/original
|m X:GRUY
|x Verlag
|3 Cover
|
| 883 |
|
|
|8 1
|a cgwrk
|d 20241001
|q DE-101
|u https://d-nb.info/provenance/plan#cgwrk
|
| 912 |
|
|
|a ZDB-23-DGG
|
| 912 |
0 |
|
|a ZDB-23-DGG
|
| 912 |
1 |
|
|a EBA-EBKALL
|
| 912 |
1 |
|
|a EBA-PPALL
|
| 912 |
|
|
|a GBV-deGruyter-alles
|
| 912 |
|
|
|a ZDB-23-GOA
|
| 950 |
|
|
|a de Gruyter E-Books
|
| 951 |
|
|
|a BO
|
| 900 |
|
|
|a Christiansen, Paul V.
|
| 900 |
|
|
|a Christiansen, Paul
|
| 951 |
|
|
|b XD-US
|
| 856 |
4 |
0 |
|u https://www.degruyter.com/isbn/9789048531677
|9 LFER
|
| 970 |
|
|
|c OD
|
| 971 |
|
|
|c EBOOK
|
| 972 |
|
|
|c EBOOK
|
| 973 |
|
|
|c EB
|
| 935 |
|
|
|a lfer
|
| 852 |
|
|
|a LFER
|x epn:3999529954
|z 2022-04-14T08:41:31Z
|
| 856 |
4 |
0 |
|u https://www.degruyter.com/isbn/9789048531677
|y Online-Zugriff
|9 DE-15
|
| 852 |
|
|
|a DE-15
|x epn:4340227374
|z 2023-06-18T03:41:52Z
|
| 976 |
|
|
|h Elektronischer Volltext - Campuslizenz
|
| 856 |
4 |
0 |
|u https://www.degruyter.com/isbn/9789048531677
|z Zum Online-Dokument
|9 DE-Zi4
|
| 852 |
|
|
|a DE-Zi4
|x epn:4340227404
|z 2023-07-24T10:26:20Z
|
| 856 |
4 |
0 |
|u https://www.degruyter.com/isbn/9789048531677
|9 DE-540
|
| 852 |
|
|
|a DE-540
|x epn:4340227412
|z 2023-06-18T03:41:53Z
|
| 856 |
4 |
0 |
|u https://www.degruyter.com/isbn/9789048531677
|9 DE-D117
|
| 852 |
|
|
|a DE-D117
|x epn:4340227420
|z 2023-06-18T03:41:53Z
|
| 980 |
|
|
|a 1654763713
|b 0
|k 1654763713
|o 517249766
|c lfer
|
SOLR
| _version_ |
1817667578013679616 |
| access_state_str |
Open Access |
| author |
Christiansen, Paul Victor |
| author_facet |
Christiansen, Paul Victor |
| author_role |
aut |
| author_sort |
Christiansen, Paul Victor |
| author_variant |
p v c pv pvc |
| callnumber-first |
M - Music |
| callnumber-label |
ML3917 |
| callnumber-raw |
ML3917.U6, ML |
| callnumber-search |
ML3917.U6, ML |
| callnumber-sort |
ML 43917 U6 |
| callnumber-subject |
ML - Literature on Music |
| collection |
ZDB-23-DGG, EBA-EBKALL, EBA-PPALL, GBV-deGruyter-alles, ZDB-23-GOA, lfer |
| contents |
Analysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message-it's the dominant factor, more important than images, words, or narration. |
| ctrlnum |
(DE-627)1654763713, (DE-576)517249766, (DE-599)BSZ517249766, (DE-627-1)041919122, (DE-B1597)517328 |
| de15_date |
2023-06-18T03:41:52Z |
| doi_str_mv |
10.1515/9789048531677 |
| era_facet |
20th century, 21st century |
| facet_912a |
ZDB-23-DGG, EBA-EBKALL, EBA-PPALL, GBV-deGruyter-alles, ZDB-23-GOA |
| facet_avail |
Online, Free |
| facet_topic_nrw_music |
Music, political ads, US presidential campaigns |
| finc_class_facet |
Musikwissenschaft |
| format |
eBook |
| format_access_txtF_mv |
Book, E-Book |
| format_de105 |
Ebook |
| format_de14 |
Book, E-Book |
| format_de15 |
Book, E-Book |
| format_del152 |
Buch |
| format_detail_txtF_mv |
text-online-monograph-independent |
| format_dezi4 |
e-Book |
| format_finc |
Book, E-Book |
| format_legacy |
ElectronicBook |
| format_legacy_nrw |
Book, E-Book |
| format_nrw |
Book, E-Book |
| format_one |
Electronic, eBook |
| format_strict_txtF_mv |
E-Book |
| geogr_code |
not assigned |
| geogr_code_person |
USA |
| geographic_facet |
United States |
| id |
0-1654763713 |
| illustrated |
Not Illustrated |
| imprint |
Amsterdam, Amsterdam University Press, 2017 |
| imprint_str_mv |
Amsterdam: Amsterdam University Press, 2017 |
| institution |
DE-D117, DE-105, LFER, DE-Ch1, DE-15, DE-540, DE-14, DE-Zi4, DE-L242, DE-Zwi2 |
| is_hierarchy_id |
|
| is_hierarchy_title |
|
| isbn |
9789048531677 |
| kxp_id_str |
1654763713 |
| language |
English |
| last_indexed |
2024-12-06T05:28:04.823Z |
| license_str_mv |
https://creativecommons.org/licenses/by-nc-nd |
| local_heading_facet_dezwi2 |
Music in advertising, Music, SOCIAL SCIENCE / General, SOCIAL SCIENCE / Anthropology / Cultural & Social, Political aspects, History |
| marc024a_ct_mv |
10.1515/9789048531677 |
| match_str |
christiansen2017orchestratingpublicopinionhowmusicpersuadesintelevisionpoliticaladsforuspresidentialcampaigns19522016 |
| mega_collection |
Verbunddaten SWB, Lizenzfreie Online-Ressourcen |
| misc_de105 |
EBOOK |
| names_id_str_mv |
(DE-588)1025705882, (DE-627)72378468X, (DE-576)370663985 |
| physical |
1 Online-Ressource; 9 halftones, 5 line drawings |
| publishDate |
2017, , ©2017 |
| publishDateSort |
2017 |
| publishPlace |
Amsterdam, |
| publisher |
Amsterdam University Press, |
| record_format |
marcfinc |
| record_id |
517249766 |
| recordtype |
marcfinc |
| rvk_facet |
No subject assigned |
| source_id |
0 |
| spelling |
1\p Christiansen, Paul Victor (DE-588)1025705882 (DE-627)72378468X (DE-576)370663985 aut, Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 Paul Christiansen, Amsterdam Amsterdam University Press 2017, ©2017, 1 Online-Ressource 9 halftones, 5 line drawings, Text txt rdacontent, Computermedien c rdamedia, Online-Ressource cr rdacarrier, Open Access Controlled Vocabulary for Access Rights https://purl.org/coar/access_right/c_abf2 unrestricted online access star, Analysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message-it's the dominant factor, more important than images, words, or narration., 2017, This eBook is made available Open Access under a CC BY-NC-ND 4.0 license https://creativecommons.org/licenses/by-nc-nd/4.0https://www.aup.nl/en/publish/open-access, Music in advertising United States 20th century, Music in advertising United States 21st century, Music Political aspects United States History 20th century, Music Political aspects United States History 21st century, SOCIAL SCIENCE / General, SOCIAL SCIENCE / Anthropology / Cultural & Social, Music, political ads, US presidential campaigns, https://www.degruyter.com/isbn/9789048531677 X:GRUY Verlag Open Access kostenfrei, https://doi.org/10.1515/9789048531677?locatt=mode:legacy X:GRUY Resolving-System kostenfrei, https://www.degruyter.com/doc/cover/9789048531677.jpg X:GRUY Cover, https://www.degruyter.com/cover/covers/9789048531677.jpg X:GRUY Verlag Cover, https://www.degruyter.com/document/cover/isbn/9789048531677/original X:GRUY Verlag Cover, 1 cgwrk 20241001 DE-101 https://d-nb.info/provenance/plan#cgwrk, https://www.degruyter.com/isbn/9789048531677 LFER, LFER epn:3999529954 2022-04-14T08:41:31Z, https://www.degruyter.com/isbn/9789048531677 Online-Zugriff DE-15, DE-15 epn:4340227374 2023-06-18T03:41:52Z, https://www.degruyter.com/isbn/9789048531677 Zum Online-Dokument DE-Zi4, DE-Zi4 epn:4340227404 2023-07-24T10:26:20Z, https://www.degruyter.com/isbn/9789048531677 DE-540, DE-540 epn:4340227412 2023-06-18T03:41:53Z, https://www.degruyter.com/isbn/9789048531677 DE-D117, DE-D117 epn:4340227420 2023-06-18T03:41:53Z |
| spellingShingle |
Christiansen, Paul Victor, Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016, Analysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message-it's the dominant factor, more important than images, words, or narration., Music in advertising United States 20th century, Music in advertising United States 21st century, Music Political aspects United States History 20th century, Music Political aspects United States History 21st century, SOCIAL SCIENCE / General, SOCIAL SCIENCE / Anthropology / Cultural & Social, Music, political ads, US presidential campaigns |
| swb_id_str |
517249766 |
| title |
Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 |
| title_auth |
Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 |
| title_full |
Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 Paul Christiansen |
| title_fullStr |
Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 Paul Christiansen |
| title_full_unstemmed |
Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 Paul Christiansen |
| title_short |
Orchestrating Public Opinion |
| title_sort |
orchestrating public opinion how music persuades in television political ads for us presidential campaigns, 1952-2016 |
| title_sub |
How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 |
| title_unstemmed |
Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 |
| topic |
Music in advertising United States 20th century, Music in advertising United States 21st century, Music Political aspects United States History 20th century, Music Political aspects United States History 21st century, SOCIAL SCIENCE / General, SOCIAL SCIENCE / Anthropology / Cultural & Social, Music, political ads, US presidential campaigns |
| topic_facet |
Music in advertising, Music, SOCIAL SCIENCE / General, SOCIAL SCIENCE / Anthropology / Cultural & Social, Political aspects, History, Music, political ads, US presidential campaigns |
| url |
https://www.degruyter.com/isbn/9789048531677, https://doi.org/10.1515/9789048531677?locatt=mode:legacy, https://www.degruyter.com/doc/cover/9789048531677.jpg, https://www.degruyter.com/cover/covers/9789048531677.jpg, https://www.degruyter.com/document/cover/isbn/9789048531677/original |
| work_keys_str_mv |
AT christiansenpaulvictor orchestratingpublicopinionhowmusicpersuadesintelevisionpoliticaladsforuspresidentialcampaigns19522016 |
